Jay Steinmetz

In 1997, Jay Steinmetz founded the company known today as Barcoding, Inc. In 2004, Barcoding, Inc. became and Inc. 500 company and was recognized by Forbes magazine as one of then privately held technology companies to watch. In 2006, Jay was nominated as a finalist and, subsequently, won the honor of Entrepreneur of the Year for the State of Maryland in Technology from Ernst & Young. Hay sits on multiple boards, including the State of Maryland’s Technology Development Corporation, which he has held the title of Chairman and Treasurer. Behind Jay’s leadership and 24 years of experience in the automatic identification industry, Barcoding, Inc. employs over 90 people in 16 states.

Shane Robinson

Shane Robinson is a Co-founder of Modern Advocacy and assists in business development. Shane developed a love for mission-driven organizations and sustainability early in life and has worked with a vast array of nonprofit and for-profit organizations to make them more successful. He has a track record of building great boards, improving fundraising and governance, cutting expenses and overhead, and ensuring operations are mission-focused.

Shane currently serves as the US Executive Director for the Ehlers-Danlos Society and has a Master’s degree in sustainable development from the School for International Training in Brattleboro, Vermont; Bachelor’s degrees in Spanish and biology from the University of Nevada, Reno; and was a Certified Association Executive (CAE).

Shane served in the Maryland General Assembly from 2011-2019, focusing on environmental and energy policy. He was the Chairman of the Montgomery County House Delegation from 2014 to 2018. In the past, he worked for the US Forest Service as a wildland firefighter, and served as a Peace Corps volunteer in Zambia.


Joe Green

Joe Green is a Co-founder of Modern Advocacy and assists in business development. Green has led initiatives in lobbying and advocacy, business development, client retention and relationship development. Currently, he is the Director of Strategic Partnerships for InfraShield, Inc. a cyber-physical security company, and focuses on spearheading efforts to secure strategic partnerships with companies, governments, non-profits, trade groups and associations to define, design, and implement cybersecurity solutions that work to protect an organizations most critical data and assets. He serves on the Advisory Board for the Cultural Academy for Excellence, is a board member for the 21st Century Education Foundation, and G.S. Proctor and Associates Advisory Board. He received his Bachelor of Science in history and government from Bowie State University in Bowie, Maryland.

Danny Logsdon

Danny Logsdon is the chief technology officer for Modern Advocacy and is responsible for the technology vision, strategy, and new product initiatives to promote citizen activism. For more than 20 years, Mr. Logsdon has been a software architect in several industries writing mission-critical, enterprise software solutions for the federal government, as well as public and private organizations. His extensive technical knowledge, coupled with his desire for citizen activism and promoting awareness, allow him to lead and develop new innovative solutions for Modern Advocacy. Mor. Logsdon is also the owner of Production Ready®, a software product and consulting services company helping Maryland businesses adapt to changing technology in the marketplace, where he provides the leadership, vision, and technology strategy for the organization.

Dan Logsdon

Melina McLean Duffett

Melina McLean Duffett is the chief marketing officer for Modern Advocacy and is responsible for the branding, positioning, and communication initiatives to empower activists and promote change. Melina has been a marketing professional in both the technology and non-profit industries for over 10 years. A passion for marketing, coupled with her experience and desire to make a difference, fuels her work with Modern Advocacy. Melina is treasurer of the Business Networking International Baltimore – Canton chapter and is consistently meeting with members of the Baltimore business community to spread the word of Modern Advocacy and encourage citizens to stand up for their beliefs.