Jay Steinmetz, CEO

With extensive knowledge and experience in the automatic identification industry, Jay Steinmetz began his journey in 1990, graduating from the prestigious Berger Entrepreneurship Program at the University of Arizona with a degree in Inventory Management and Management Information Systems.  Beginning at FMC Corporation, he designed, developed, and installed multiple equipment tracking systems before going to work for, and obtaining an equity interest in, AccuScan, where he was the Senior Systems Analyst and subsequently Professional Services Manager. After the acquisition of AccuScan by Peak Technologies, Steinmetz became the Product Manager for a line of software products focused on data collection.  He continued his career overseeing design and development of RF/Batch application programs.

In 1997, his entrepreneurial spirit led him to found the company known today as Barcoding, Inc.  The Baltimore Business Journal honored Steinmetz in 2001 as a Top 40 business leader Under 40 and in 2004, Barcoding, Inc. became an Inc. 500 company and was recognized by Forbes magazine as one of ten privately held technology companies to watch. In 2006, Steinmetz was nominated as a finalist and subsequently won the honor of Entrepreneur of the Year for the State of Maryland in Technology from Ernst & Young.  Known for his entrepreneurial skills and for holding multiple patents under his name, he has been called upon as a guest speaker and guest columnist.  Mr. Steinmetz is a published author of editorials in the WSJ, Baltimore Sun, and others.  He has written work for many national industry magazines and is frequently used as a media source for wireless, mobile, hand-held technology and the AIDC industry.  Steinmetz has sat on multiple boards including the State of Maryland Technology Development Corporation.  Steinmetz chaired TEDCO for two years before stepping down from the chairmanship to focus on his appointment to the Governor O’Malley’s Commission on Small Business.  Subsequently, Mr. Steinmetz was nominated to serve and is serving on Governor Hogan’s Regulatory Reform Commission.  Under his leadership, Mr. Steinmetz identified, wrote and subsequently passed legislative reforms that are still in use today.  Steinmetz has sat on the boards of Port Discoveries, Best Buddies, and the Jewish Career Service organization.  Currently, Steinmetz is serving as a board member of LifeBridge Health Sinai Hospital board and the University of Baltimore Merrick School of Business. Under Steinmetz’s leadership and many years of experience in the automatic identification industry, Barcoding, Inc. currently employs over 90 people in 16 states and generates revenue well more than $60 million.